As an affiliate marketer, it’s important to know what traffic sources are available to you.
The industry is constantly evolving so what may have worked a year or two ago may not necessarily work today. You want to know what options are open to you to build your campaigns around and to expand existing campaigns with. It’s also important to have multiple options because of channels eventually mature and advertising rates go up.
Pay-per-click (PPC) advertising is one of the oldest ways of generating traffic to your site and definitely the best traffic source when it comes to affiliate marketing.
The biggest network for PPC is Google Adwords. You basically create search ads based on Google’s keyword queries and bid a specific amount per click. The paid traffic network charges you based on how many clicks you receive to your site. The other major network to participate in is Bing Ads which is owned by Microsoft.
Pay-per-click advertising can be quite expensive as it is very competitive. However, the search ads very targeted and there are many optimization options available to advertisers. In order to succeed with PPC, you must be up to date with all the best practices and optimization strategies. It’s a difficult channel to compete in, but it can be very profitable if you can figure out how to make it work.
It’s always best to start with the most reliable networks before you expand on to lesser-known traffic sources. This is especially the case if you’re looking to promote a niche offer.
Another thing you’ll want to do is to use a quality traffic tool, such as Babylon Traffic. With an easy-to-use advanced behavior control, you can configure the exact path you want. From bounce control, time on website, page views, clicks or the ability to fill a form, Babylon Traffic delivers everything.