It depends on what assets you currently have, what products you’re selling, who your target market is, and what your business goals are.
But, no matter the source of traffic you use, driving eyes to Amazon will help sellers gain an edge over the competition and build a brand.
Beyond this, if you use landing pages, you can collect emails to increase conversion rates and optimize your Customer Lifetime Value.
For example, Facebook Ads can be very effective for some niches, particularly lifestyle products such as beauty or outdoors lifestyle products. However, Facebook Ads can be costly, and they are only becoming more competitive.
Pinterest is a great source on its own. But it caters to certain products, because of its layout and user base. Additionally, it is very visual and primarily used by women. If your products are beautifully designed and mainly catered to women, Pinterest is likely a solid option for external traffic.
There are numerous options for how to drive external traffic. Here are a few:
- Email–If you have an existing email list, sending email blasts
- Organic Social Media–Posting from your business page, posting in relevant groups
- Paid Social Media Ads–Ads on Facebook, Instagram, Youtube, Pinterest, Reddit, etc.
- Search Network Ads–Google AdWords, Bing, Yahoo
- Blog Posts–Works best if you have an existing blog with an active readership
- Affiliate/Influencer Marketing–Partnering with others who have an existing audience to promote your products
Using the right traffic tool like Babylon Traffic, who is, based on my personal experience, the best one for this particular job can make all the difference between your campaign is a success or failure. It is a powerful strategy to boost sales, improve rankings and gain more customers, and Amazon may reward you for sending traffic their way.