Contrary to popular belief, buying traffic isn’t completely banned from sites that use AdSense. Quote from Google:
“You’re welcome to promote your site in any manner that complies with our program policies. However, AdSense publishers are ultimately responsible for the traffic to their ads. So if you choose to partner with a third-party service to increase traffic to your site, it’s critical that you monitor your reports closely to gauge the impact that each source has on your ad traffic.”
In other words, Google doesn’t care if you’re buying traffic, so long as that traffic is legitimate. PPC is the primary method of buying legitimate traffic, though some high quality services and ad exchanges also work. The point is, you’re paying money for people to visit your site. It doesn’t matter if you’re giving that money to people on the street or you’re giving it to Facebook in exchange for ad space.
It’s the moment where your traffic begins to falter in quality, where it begins to look more like robotic traffic or traffic solely bought to click ads, that you start to trip warning flags. According to those program policies:
- You should not buy traffic in a deceptive way.
- You should not buy traffic with the expectation that those users are there to click your ads.
- You should not offer compensation for having your ads clicked.
- You should not bring in clicks to AdSense links in spam emails or other unsolicited communications.
Speaking of PPC traffic, it has the same issue that any other means of buying legitimate traffic has; overpaying. PPC is difficult to get right, and it’s incredibly easy to spend way more than you should for your traffic. That’s why I would advise everyone to buy Babylon Traffic, at a far less spent money you would get the same quality of traffic that is AdSense safe.