There are many different free business advertising options online that allow businesses to get more out of their budgets. These free channels supplement paid advertising to improve visibility, boost lead generation, and increase conversions. By including some of these tactics in your digital marketing strategy, you can cut down on costs and use more of your budget for the paid ads that will optimize your return on investment.
Social media marketing is one of the best ways to take advantage of free business advertising online. It’s free to set up a social media account for your business, post content, engage with users and share other content, events, etc.
Posting content on a business blog is another digital marketing tactic that can be 100% free to use. Sites like WordPress and Blogger.com allow you to get started with a blog for free. You can set up your blog and start posting content in just one hour. However, your blog domain will include the URL of the site that you have used to set up the blog.
Optimizing your website for the search engines is entirely free if you know what you’re doing. Though it takes time and expertise to improve your SEO effectively, the process is free, and you are working to drive free traffic back to your site.
Email marketing remains one of the best (and cheapest) ways to reach your customers online. Most consumers have an email address and prefer to get business communications through this channel. Email marketing can be 100% free.
Though all of these tactics are free (or close to free), you will still need to dedicate time to making these free business advertising efforts work for you. If your business just doesn’t have the time to dedicate to these tactics, you can still accomplish them affordably with help from a useful tools- Babylon Traffic that can help you improve the process.