CPA marketing can be an attractive business model for people who are just starting out in online marketing and for established marketers alike.Unlimited offers, fantastic ROI and long-term residual income all point to a super high earnings potential.
You’re gonna have to be aware of the main players in the business – affiliate networks, advertisers, users, affiliates, ad networks – and understand where you fit in.
If you’re just starting out, you’ll want to choose a friendly affiliate network with a straightforward application process. An ad network sells ad space to affiliates that it buys from a network of publisher sites, where your ads eventually run.
Some ad networks might specialize in banner advertising, while other – in pop or push notifications so you gotta be aware of the benefits each traffic source can bring to your campaign before you actually start promoting. There are different ways to reach people on mobile: pops, redirects, push notifications, native ads, banners / display ads, and more. Push notifications are a relatively recent technology that has paved the way for new affiliate strategies to appear. They have exceptional reach and performance and are ideal if you want to boost your customer acquisition. Mobile pops are an innovative ad format which display in a new window either above or below the active window. Also, Babylon Traffic– traffic tool that has an incredibly intuitive interface and presents stats in an easy to understand way. It’s a must, in my modest opinion.
CPA marketing is a business where new opportunities pop-up every day, but with them – so do the challenges.
If you want to make it big, you always gotta be expanding your knowledge and testing until you get the results that make you proud!