Knowing how much traffic a website gets helps you validate the website’s content and lets you know how much traffic you need to get to see similar results.
Here are ten little-known techniques for figuring out how much traffic someone else’s website gets
With SEMrush you can get a pretty good picture of what the unique monthly visitors for a site. You can also see the competitive data such as backlinks and keywords. For most websites, SimilarWeb uses “estimated data”, measured by extrapolation from a small panel of users it tracks (and therefore not necessarily accurate).
Without a doubt, Ahrefs is one of the best tracking tools I have ever used! This software provides such a wealth of website traffic information. You can find out: domains sending the most traffic to a site, search engine rankings, how much traffic a search engine ranking is getting a site, pages from a site getting the most traffic and you can compare website rankings vs competitors. Not only is Ahrefs great for tracking competitor websites, it’s also a huge help when it comes to figuring out how to improve your own sites!
SE Ranking is somewhat similar to SemRush and Ahrefs. They give you a great amount of detail about your competitors organic and paid traffic. They tell you how high your websites and your competitors websites are ranking and how many people are looking at that search term. A great tool, that seems to be growing in popularity.
Bottom line is- Unless the owner of the website reveals exactly how much traffic they’re getting, every other figure is a best guess. Most tools are surprisingly inaccurate when it comes to generating stats. They are good, however, for comparing yourself against others and if you find yourself behind your competitors than I would warmly recommend quality traffic tool that will boost your monthly metrics- Babylon Traffic.