It’s, for sure, because you didn’t verify your website. So, go to Alexa official site and follow step by step to verify your website, once verified in 24-48 hours you will see your website Alexa rank.
Alexa ranking is something that anyone who is associated with the internet industry ought to be familiar with. Up until a few years back, it was considered a highly effective and important metric to determine the popularity of a website. It was second in relevance only to Google Page Rank. It has been two decades and Alexa still remains relevant for webmasters and website owners equally. In this article, we take a look at why Alexa ranking is important even today and how it can improve your website’s ranking.
Alexa uses two metrics while deciding the ranking of a website – the number of page views and the number of unique visitors – over a period of three months. Page views refer to the number of times your website’s URL is viewed by users.
Alexa calculates your website’s ranking based on the traffic received from a particular subset of users – those who have Alexa toolbar installed and those who have browser extensions and plug-ins installed. The information collected over a span of three months is then analyzed to determine your website’s ranking.
With Google PR, the higher the ranking, the more popular and authoritative your website is. With Alexa, the smaller the number, the more popular your website is. Relatively popular sites have an Alexa ranking of 50,000 to 100,000. If your website’s ranking is higher than 100,000, you need to optimize it, use quality tools that can boost your Alexa ranking, such as Babylon Traffic, and market it better to bring it down as much as possible.