What is the cheapest paid traffic source?

The truth is there isn’t a single traffic source out there that is the best for everyone.

Some people will have success with a source while others will fail. Each traffic source has a unique type of audience that is engaged in different ways. There are a TON of traffic sources out there. However, not all should be considered equal!

Paid search is a form of digital marketing where search engines show ads in sponsored listings based on what visitors are searching. Paid search works on a Pay-Per-Click (PPC) model, meaning advertisers only pay when a visitor clicks an ad. Several targeting options are available to advertisers, based on keywords searched and previous actions taken by the visitor (Google Ads, Bing Ads, Yandex, Baidu).

Social media traffic comes in the form of banners and text ads found on some of the most popular websites in the world. Social media companies are able to collect a lot of information about their users and in turn allow their advertisers to use that information. Because of this social media traffic has some of the best demographics targeting you can find. This allows you to drill down and find exactly what type of visitors turn into customers. Social media traffic is perfect for marketers looking to expand their brand awareness by promoting shareable, useful content (Facebook Ads, Snapchat Ads, Instagram Ads, Pinterest Ads).

Redirect traffic, also known as domain redirects is traffic that comes from parked domains. Domainers purchase expired domains that still have traffic going to them from old links and content found through the web. They then take the traffic from these domains and sell them to you. There are some golden nuggets, like Babylon Traffic, to find in domain redirect traffic because the traffic can originate from a super high quality source.