There are plenty of paid traffic sources on the web from where you can buy targeted traffic to your website. The best thing about online advertising (unlike television, radio, print, etc.) is that it’s totally accountable and you get to know the exact returns of every single dollar that you are spending.
The good thing about online advertising is that it’s super easy to kick-start an ad campaign and it could attract a lot of targeted traffic in the shortest span of time. But the bad thing is that it may be effective only in the short-term because when you stop your ad campaigns the traffic may pause.
However, Babylon traffic on the other hand is extremely flexible and efficient and it’s basically the easiest and fastest way to draw targeted traffic to your website.
It’s a great alternative and you don’t really have to buy ads search engines and ad networks. Also, focus on quality and relevancy and be where your potential customers are. In case, you don’t have a clue about it then it’s worth to try all of them (provided you have enough budget for online ad spending) and then individually track the ROI.
Or, maybe you can take some hints from your competitors and see how they have placed themselves in the marketplace. Nonetheless, the idea is to track the results of your ad campaigns so that you will be able to scale up/down your ad spend and know what’s working and what’s not.
As you might have already imagined, paid traffic sources can be extremely effective if you do it the right way. The only problem is that it’s expensive and if you didn’t do it right then you end up spending a lot on advertising, possibly with a negative return on investment (ROI).
However, if you have a solid marketing strategy and have a long-term goal then paid traffic can bring a lot of value to your business.