Google Analytics is a free service offered through Google that, once setup properly, allows you to monitor all visitor activity on your website. You can see where website traffic is coming from, how many visitors are coming to your website, where they are going, and through which search engines and keywords they found your website. Analytics is a powerful tool and easy to use. In short, Google Analytics is a powerful tool that can provide you with all the data you could ever need concerning your website.
Once you are setup as an approved user, through these three easy steps: Go to the Google Analytics home page and click “Sign Up”, enter all relevant details including website URL and Account Name and click “Get Tracking ID” and accept the Google Analytics Terms of Service Agreement, you can login to view your Google analytics at www google com/analytics.
Your dashboard gives a general overview of your website traffic. Set the date at the top right hand corner to display website data for your given time period. You can even compare your data from previous time periods. It is recommended that when analyzing site traffic, compare your traffic on a month to month basis AND a month to year basis. Many industries are seasonal so you should check and compare how you done previous season with current one. Be sure you are also comparing to the same number of days. Remember that you want to be comparing apples to apples in your traffic reports.
Now you have just been given a brief overview of how to analyze your website traffic. There are more advanced options for viewing your website traffic that can be found by exploring the different menu items in your Analytics dashboard. On the other hand, if you are not satisfied with your traffic you can always increase it with Babylon Traffic- it’ll help you to cope with high competition and to come on top in the end.