SimilarWeb estimates total traffic, whereas Ahrefs estimates organic (i.e., Google) traffic. One of the unique benefits of SimilarWeb is that you can see where the majority of traffic to a website is coming from (e.g., organic search, social, etc.). If you see that a site gets a lot of traffic from organic search in SimilarWeb, you can use Ahrefs to dig deeper and better understand that traffic.
Estimated traffic stats are a good starting point, but you can tell a lot about the popularity of a website by manually checking a few things, such as:
- # of comments on their posts (on average);
- # of YouTube video views;
- # of social shares;
- Engagement levels on their fan pages (i.e., Facebook page, Twitter, etc.)
Most readers don’t bother leaving a comment, no matter how great the content happens to be. So a blog that receives a consistently high number of comments will almost certainly be getting a significant amount of traffic.
If you want to know accurate, up-to-date traffic statistics for a website, you’ll need to get in touch with the owner and ask them directly.
But most bloggers aren’t going to give out that information to a complete stranger, right?
You’d be surprised. Many bloggers are perfectly willing to share this data with those with a genuine reason for asking, such as:
- You’re interested in buying their website.
- You want to advertise on their site;
Like I said, most bloggers will be happy to share up-to-date traffic numbers with genuine advertisers. Many will even screenshot Google Analytics data as proof. Do not fall into misery if you find out that your competition is way ahead of you. Babylon Traffic will help you to stay side by side with you competition.
Traffic estimation tools aren’t perfect. However, they do offer by far the quickest way to estimate traffic to sites you don’t own.
If you need accurate numbers, you’ll have to ask directly.