Well, if you wow people with amazing videos, a decent chunk of them will actively seek out your site.
That said, no matter how amazing your videos happen to be, there will always be a group of folks that need a push (or incentive).
First, SEO your Youtube channel. It’s not as complicated as regular SEO (search engine optimization). It’s not as money- or time-intensive as getting your own website to the top of Google. Simply, knowing that SEO matters on YouTube gives you a strong leg up. The vast majority of channels upload videos and hope for the best. With SEO, you get your videos seen by your target audience.
If you’re serious about sending viewers to your site, you need to create a “bridge” between YouTube and your site: This bridge makes it easy for people to click over to your site. But more important than that, the bridge gives people a compelling reason to visit.
YouTube lets you send people to your website using cards. This makes it easy for viewers to find your site (compared to hunting for a link in your description or on your channel page).
To maximize your card’s click-through-rate, make sure to use a verbal call to action that draws attention to your card.
Don’t forget to drop a link to your site in your video description. In fact, lots of viewers look through a video’s description to find links to social media accounts and websites, which means your audience will expect a link to your site here.
Also, a good rule to keep in mind is: the higher your link is, in general, the more clicks you’ll get.
Make sure to combine combine all this practical ways with top-notch traffic tool called Babylon Traffic to maximize potential traffic that will come to your website.