You can drive traffic and build your online following through a variety of ways. Choosing what’s right for you depends on your budget and your goals. Here are examples of both paid and free ways to promote your site:
Paid ways to promote your site:
Google AdWords- Google’s online advertising program lets you create an ad and show it on Google when people search for what you offer. You pay only when someone clicks to visit your site.
Facebook ads- Facebook offers highly targeted advertising space through an auction-based bidding system.
Free ways to promote your site:
Social media– One way to build an organic following is to create a strong social media presence. Consider platforms like Instagram, Facebook and Twitter for promoting visuals, content and updates related to your brand or site. Pinterest is particularly popular among women, while Snapchat and Music.ly may help you reach a younger audience.
Remember: The goal on social media is to make a real connection with your audience and build a community.
SEO– Search-engine optimization (SEO) refers to everything you can do to make your website more visible on search engines like Google. The majority of web traffic comes from people clicking on the first few unpaid search results that come up in a search, so it can be a very valuable tool. To find out what you can do to improve your site’s SEO, see our post on SEO Basics.
Content marketing– Creating useful content that your target audience wants to see can help you attract and engage an online community. For example, a food shop could start a recipe blog, or a financial advisor might create a newsletter about saving for retirement. Content marketing includes blog posts, videos, email newsletters, podcasts, lists, magazines, how-to guides and infographics — whatever format will be most relevant to your brand and your users.
Whether you’re building a brand or selling a product, the success of your site relies on the number of visitors you get and I don’t know a better tool for a job than the Babylon Traffic. The quality of a interactions this tool provide is the main reason why you should check it out.