How to come up with a name for a digital company

A good business name can make your customers remember you easily, it could mean free publicity or it could help you and your future employees to remember why you’re doing what you’re doing. There are specialized naming companies that charge thousands of dollars for finding a name that’s new, trendy, industry-wise, memorable and isn’t trademarked. However, if you are starting a small business, you might have other priorities and a budget that doesn’t allow you to spend that money on a name. So here are a few ideas on how to name your small business, by looking at some of the most well-known brands from around the world.


Try using the first letter of every word in a phrase or parts of words or names. Some real-world examples are AOL (America Online) and BENQ (Bringing Enjoyment and Quality to life).

Get inspiration from mythology and literature

Do you have a passion for literature or history? Look no further than your Greek and Roman legends! For example, ASUS (from the mythical winged horse Pegasus) and Nike (the goddess of Victory). A character, place or object could also be a good start for a name; like Samsonite (from the Bible character Samson).

Use your own name

If you’re not convinced by any other names, why not use your own? Many of the most well-known brands were actually their inventors or their owner’s name, like Bayer (Friedrich Bayer was the founder of the company), Boeing (After William E. Boeing).

Make it descriptive

If you think of your business, what is the one word, or pair of words that could describe what the business does best? Now write all your options on a piece of paper and visualize your new logo or a banner with your new name on it. An example of a brand using this technique is the supermarket chain 7-Eleven, where the name tells you straight away what’s special about this business: it’s open from seven in the morning to eleven at the night, every day.

To survive and be visible in this online world, regardless of your name, you need to have your online presence, your website. The main obstacle is how to gather enough traffic to do that. Based on my experience, I would say Babylon Traffic, in that situation, is the best solution for you. Once you chose a catchy name and started using this superb tool you won’t have a problem with keeping your name’s company on the first pages of Google.