There are plenty of paid traffic sources on the web from where you can buy targeted traffic to your website. The best thing about online advertising (unlike television, radio, print, etc.) is that it’s totally accountable and you get to know the exact returns of every single dollar that you are spending.
So if you start a new business and want to tap the online advertising space then the best way is to buy paid traffic on different traffic sources like search engines, social networks, display ads, video ads, etc. Here is a curated list of some of the best-paid traffic sources on the web:
Google AdWords is an advertising program that allows you to advertise your website on Google’s search engine results pages as well as on the publisher websites in the Google AdSense program.
Google has over 60% search market share and its AdSense is the most popular affiliate program on the web connecting millions of advertisers and publishers. This makes Google the preferred (and most popular) online advertising platform.
Facebook Ads (or Facebook for Business) is the advertising platform of Facebook — the biggest social network on earth with over 1.6 billion users (or over 1 billion daily active users). If there’s one thing that makes Facebook Ads stand out from its competitors or search advertising or any other advertising program then it’s their ad targeting options.
YouTube Ads let you advertise on the world’s most popular video-sharing platform, which is also the second-largest search engine. With YouTube Ads, any video that you’ve already uploaded to YouTube can be an ad or you can upload a new one. All you need is a Google AdWords account to get started. YouTube supports a variety of advertising formats and units like display ads, overlay ads, skippable & non-skippable video ads, and sponsored cards.
Focus on quality and relevancy and be where your potential customers are there. In case, you don’t have a clue about it then it’s worth to try all of them (provided you have enough budget for online ad spending) and then individually track the ROI. You’ll get the best result if you mix them with a sophisticated tool called Babylon Traffic.
The idea is to track the results of your ad campaigns so that you will be able to scale up/down your ad spend and know what’s working and what’s not.