There are lots of things that can prevent your site from getting traffic. We’ll take a look at the major causes. Your site isn’t ranking
Your site isn’t ranking
The term ‘organic traffic’ is used to describe the people who visit your site after finding it on a search engine. To get organic traffic, your site needs to rank well in search engine results. Generally speaking, the higher you rank, the more traffic you will get.
Getting onto the top pages of search engine results is not an easy task and takes time. However, if you work to improve your ranking, the resulting increase in traffic can be a game-changer for your business.
To rank highly, one of the things you need to do is carry out search engine optimization (SEO). SEO covers a wide range of things, including the speed of your website, the way you structure your content and the way you use keywords on your site. You also need to have links to your site from other high-quality websites and the best way to obtain these is to produce excellent content that others will want to link to.
No-one knows your site is there
Websites shouldn’t just rely on search engines to get found. Besides organic traffic, you can also get direct traffic (people who type in your web address), and referral traffic (from adverts and links on other websites or social media). However, if no-one knows your website is there, no-one is going to visit.
To get those other types of traffic, you need to promote your website and there are various ways you can do this. One of the best ways is to list your website on a reputable business directory. You can do this for free on both Google My Business and Yell.
You’re not focussing on the right traffic sources
Just because your promotional methods get seen doesn’t mean anyone is going to click on them. The only way that will happen is if what people see is useful to them. This means you need to understand where, online, your target customers hang out.
Hopefully, this blog will have shed light on why your site has not performed well with either traffic or sales. It should have given you an understanding of the causes of poor performance, work on those problems and implement quality traffic tools such as Babylon and, in the future, you won’t have a problem with traffic.