You can’t use Google Analytics to see a competitor’s website. The good news, though? There are a ton of competitor analysis tools out there to help you quickly and efficiently assess how you stack up against your top competitors.
And with the right tools on deck, you can spend less effort trying to dig dirt on your competitors and more time actually marketing.
Competitor Analysis Tools for SEO- SEMRush
SEMRush is one of the most widely-used SEO tools on the market, but its competitor analysis features set them apart from the pack. For starters, you can use SEMRush to pull your competitor’s backlinks and monitor changes in their ranking.
This is an invaluable tool for understanding who your competition is from a strictly SEO perspective. Likewise, highlighting what keywords are targeted by competitors directly influences your own content strategy.
Competitor Analysis Tools for Content- Buzzsumo
It allows you to look at the top-performing content for relevant topics for your brand and specific competitors. The tool looks at a piece of content’s engagement on social sites as well as its total shares across the web.
Not only does this clue you in on who’s killing it in terms of industry content, but also it helps you identify potentially hot topics to explore yourself.
Competitor Analysis Tools for Social Media- Sprout Social
With social media ranked the No. 1 channel for connecting with customers, there’s no better starting point for competitive analysis.
Sprout Social enables you to understand competitor performance on social media from multiple angles.
You can use Sprout’s suite of competitive reports to track fundamental metrics across Facebook, Twitter and Instagram and compare them against your own profiles.
Whether you want to get a sneak peek at what your competitors are posting or benchmark your growth against the average of the profiles being compared, it’s all a click away, minus the tedious manual research and messy spreadsheets.
Competitive analysis is a crucial component of fine-tuning your marketing strategy. By using the right set of tools you can run your analysis quickly and actually spend more time focusing on your own efforts. Spying on your competition is not enough, you need your own plan of action. Traffic is the key that will separate you from the rest of the pack, and do to so you need the right tool for it. There is no better one than Babylon Traffic to ensure that you are on the top of the hill.