Tools to measure your competitor’s online traffic

Traffic analysis is important for business professionals, website owners, administrators, marketers, and SEO specialists. Fortunately, traffic estimator and analysis service doesn’t have to cost a fortune, especially for new bloggers. You can try out any of the bellow services, to prove their worth and usefulness. If your business depends heavily on online traffic, you should be serious about internal analysis, benchmarking and competitor intelligence. Once you are comfortable with a service, you can always migrate to a paid version to get much more information and benefits. By comparing your website with the competitors and the industry in general, you can keep abreast of your online performance.

Remember all the above-explained tools try to offer estimated traffic data of a site. So this is not an actual number of visitors to that site. Among all, Google Analytics is the best but applicable for site owners. So if you really need to know the traffic data of a website then ask the site owners to share the data from their Google Analytics account.

The free Alexa tool does not show the estimated number of visitors. But it shows the global rank and country rank in which the site is popular. This will give you an overview of traffic compared to any other website.

Go to the SimilarWeb website, enter any site URL in the search box and hit enter. You will see a detailed traffic analysis for the previous month. This includes ranking, sources, total visits, traffic by countries and more. Go to the traffic overview section which will show you the approximate number of visitors for the past six months.

SEMRush gives you a lot of information on websites search engine rankings, how much traffic they get for those rankings, competitors, paid advertising, backlinks and so much more.

Unless the owner of the website reveals exactly how much traffic they’re getting, every other figure is the best guess. Most tools are surprisingly inaccurate when it comes to generating stats. They are good, however, for comparing yourself against others. Once you have learned about the number of visitors, I would recommend you on checking out how to increase that number drastically with Babylon Traffic.