Alexa tracks website visitor traffic rankings for many websites on the Internet. Their data is not completely accurate, because it involves flawed methodology. Alexa ranks websites based on how much traffic they get from users who have chosen to install the Alexa toolbar. Alexa toolbar users are a small minority of website users, which makes the data somewhat skewed.
Similarweb makes multiple services available. They offer both a free version and a pro version. Their pro service allows you to monitor competitors’ website traffic statistics. You can also get data about apps using the similarweb site.
Quantcast offers you multiple opportunities to discover a website’s traffic measures. If you are interested in finding out metrics for your own website, you can subscribe to their services to receive detailed insights.
Quantcast also offers website owners the choice to make selected analytics data publicly available.
If you want to know accurate, up-to-date traffic statistics for a website, you’ll need to get in touch with the owner and ask them directly.
But most bloggers aren’t going to give out that information to a complete stranger, right?
You’d be surprised. Many bloggers are perfectly willing to share this data with those with a genuine reason for asking, such as:
- You’re interested in buying their website.
- You want to advertise on their site;
Like I said, most bloggers will be happy to share up-to-date traffic numbers with genuine advertisers. Many will even screenshot Google Analytics data as proof.
Estimated traffic stats are a good starting point, but you can tell a lot about the popularity of a website by manually checking a few things, such as:
- of comments on their posts (on average);
- of YouTube video views;
- of social shares;
- Engagement levels on their fan pages (i.e., Facebook page, Twitter, etc.)
In my experience so far, these resources have been the most helpful for determining the traffic to a website. You could use a combination of these resources to discover interesting insights about web traffic data and metrics for many different websites or blogs on the Internet. If you want to keep up with your competitions when it comes to traffic the easiest way to do so is to use features of sophisticated software made by Babylon Traffic.