As with virtually everything else web owners do, measuring and analyzing website traffic can be made easier with the right software.
Here is a list of the top five analytics tools you can use for this
SEMRush is among the top marketing analytics platforms that I’d gladly recommend to anyone. You can use it to track a website’s search engine rankings, backlinks, and display advertising campaigns. But since you’re reading this post, you’re probably wondering about SEMrush’s traffic analytics features. The tool you’re looking for is found under the Marketing Insights sub-menu — aptly called Traffic Analytics. If there’s something SEMrush can do, there’s a good chance that Ahrefs can do it as well. They are, after all, my top two backlink checker tools for bloggers and digital marketers alike. Yes — it can also help you find out how much traffic a website gets.
On the Ahrefs Site Explorer tool, enter the domain address or the URL of a specific page you want to check and click the ‘Search’ button.
SimilarWeb– Thankfully, you don’t have to purchase the tool to take advantage of its site traffic checker. Not only do they offer a free demo mode, but you can also use their free web interface without having to create an account. On the SimilarWeb homepage, all you have to do is paste the website or app link and press ‘Enter.’
Alexa– a subsidiary of the e-commerce giant Amazon — is a web traffic analysis service designed to help website owners turn traffic data into foolproof marketing decisions.
Upon registration, Alexa personalizes the experience based on your needs. This is done by utilizing information such as your individual website goals, content topics, competitors, and so on. Alexa instantly compiles traffic statistics for your website on the dashboard page. Some of the included data are your website’s “Global Rank,” monthly unique visitors, daily time on site, and the percentage of traffic that you get organically.
Knowing the traffic of your competitions is a vital strategy that every website owner should learn if they care about their own website’s growth. By knowing how much they have and what tools to utilize at your disposal, such as Babylon Traffic, you can accomplish your online business success.