Google Analytics is a free service that lets Web designers track visitors on their websites by inserting a code snippet into their pages. While Google Analytics — like AWStats — can give you an overview of your site’s popularity, it also provides you access to a series of features as detailed visitor demographics data or social media signals, such as tweets mentioning your site or likes on Facebook.
To track visitors, Google Analytics relies on a code snippet that you must manually add to all of your Web pages. You can get the code snippet by logging in to Google Analytics using a standard Google account and adding a new property.
If you want to track a WordPress blog’s visitors, install and activate a plugin such as Google Analytics by Yoast or Google Analytics Dashboard for WP to set up Google Analytics without having to manually edit the blog’s templates.
After inserting the code snippet, access your Google Analytics statistics by visiting your Google Analytics dashboard and clicking Reporting.
Alexa is a web information company that gives you detailed statistics for your website. You can track visits, popularity rankings, demographics reached, web speed, and more. Alexa is not free, but the services it provides allow for fast, detailed statistics and ease of use. There are a number of different plans, depending on your budget and your business’s needs.
Alexa can be used to track your own website or your competitors’ websites.
Alexa can also give you recommendations based on your webpage’s traffic history and statistics. These recommendations can help you improve your page’s outreach and drive more traffic to your site.
Knowing how many people visit your site on a daily basis helps you evaluate your content and allows you to estimate how much revenue your site can potentially generate through ads or sales. While you can use a tool in your cPanel management interface to get a quick overview of your site’s popularity, setting up Google Analytics gives you access to much more detailed data about your site’s visitors. If you find out that you don’t get enough traffic, which is in most cases, than I would suggest you to try Babylon Traffic, the quality tool that will improve and increase your online traffic.