If you really want to drive big-time traffic to your blog, keywords and SEO have to be a part of your strategy. People get really nervous these days when you suggest doing something in the name of SEO, but remember, search engine optimization is fine when done right. More than fine – it’s wonderous! You get targeted traffic from Google, and users find the information and answers they’re searching the web for. Target long-tail keywords (and cheaper when it comes to PPC) because there is less competition for these phrases. Targeting long-tail keywords is really your only chance of getting a top SERP spot in Google.
When it comes to promoting your blog, it’s essential that you’re strategic about where you spend your time. While it’s nice to establish your presence across a range of social networks, you’ll quickly burn out trying to excel with every social site. To drive blog traffic, you need to go to where your flock hangs out. Understanding your audience is also key for building strong referral links from relevant websites.
Your visitors aren’t going to wait around for your blog to load. If your page isn’t coming up fast enough, they’ll hit the back button and move on to the next Google listing (ie your competitor) before you can flip a flapjack.
Good manners go a long way online. If you’re looking to build blog traffic, you’ll want to establish good relationships with other bloggers in your niche. Comment on other blogs and be active in various communities. Consider interviewing major industry loggers or including other bloggers in a “best of” post. Chances are that bloggers will retweet and share a post mentioning them, getting more shares and more traffic as a result.