Placing your link in an article, whether it’s a guest post or an article that will be published on your blog, should be planned well.
The best practice for link placement is to put your important link on the introduction. It’s because people don’t really read anymore – the attention span is shorter, and the readership is dropping off after the introduction, so the chances for your links to be noticed and clicked when you placed them in the middle, or endnote are little.
There’s nothing wrong with giving out resources, but too much is not healthy as well. You don’t want your article to look like a link farm.
While there is no perfect number of links or CTAs, successful blog posts have an average of 10 links per post.
What’s more effective now is the use of long anchor text that is action-oriented, and of course, an anchor text that will not disappoint – it should give your readers an idea of what they may get if they click on the link.
Although minimizing distraction is not something you can do especially with guest posting (because obviously, it’s out of your control), you can include user-experience as part of your criteria when prospecting.
Quality websites with fewer distractions such as ads, links, and images on the sidebars are a good choice if you want your links to be noticed. In the same way, it is a best practice to make your own website free from any distractions to keep your readers’ eyes on your content, and in-content links.
Keep in mind that blogging takes time. Realistically, blogging will take at least six months of posting to build up a strong readership. It’s a lot of work, but it pays off. In the end, you’ll make more money with these tips and by taking advantage of a tool called Babylon. Your readers will keep coming back.