Bounce rate is the percentage of visitors that exit your site on the same page they entered from, without exploring your site further. In other words, it’s the percentage of single-page visits.
Bounce rate is an extremely useful metric since it highlights the pages on your website that are under-performing and need attention.
If you want to know accurate, up-to-date traffic statistics for a website, including bounce rate, you’ll need to get in touch with the owner and ask them directly.
But most bloggers aren’t going to give out that information to a complete stranger, right?
You’d be surprised. Many bloggers are perfectly willing to share this data with those with a genuine reason for asking, such as: You’re interested in buying their website or you want to advertise on their site.
Like I said, most bloggers will be happy to share up-to-date traffic numbers with genuine advertisers. Many will even screenshot Google Analytics data as proof.
While this method is typically the most reliable way to decipher traffic stats, it’s not 100% foolproof. Here’s why:
Some bloggers/webmasters will fabricate traffic stats in order to sell advertising;
Not everyone has Google Analytics installed. Many will rely on less than accurate analytics platforms (e.g., WordPress plugins) for their data;
Google Analytics can be easily misinstalled, meaning that data isn’t always accurate. If reported traffic sounds too high, try checking their website for duplicate GA code. Alternatively, ask them what their bounce rate is; a super-low bounce rate is often a good indicator of duplicate GA code.
So even if do reach out to the blogger and get those elusive traffic stats, I would still recommend verifying their legitimacy with third-party tools like Ahrefs or SEMRush. Lastly, if you find out that your competitor’s bounce rate is way better than yours then I would suggest you to start using some good tools, such as Babylon Traffic too help you out in reducing high bounce rate.