While Google isn’t the only way to acquire digital marketing know-how, it’s fair to say that Digital Garage is a comprehensive and easy-to-follow effort from the company. Having Google’s name on the course doesn’t hurt either – if anyone can tell a business how to improve its search marketing, for example, it’s Google.
Naturally, there is a degree of self-promotion that reveals itself throughout the training course, but that’s to be expected, and any business worth it’s salt is going to have to get to know Google’s tools if it wants to develop an online strategy that will add to the bottom line. Google is offering the chance, for free, to get to know how its own tools work and how to take full advantage of them.
Digital Garage is not like being back at school (thankfully), but you do get a globally recognized certificate at the end of it, provided you complete each of the 26 topics. Each of these topics can be undertaken at your own pace, and if you’re put off by the idea of being bombarded by information from the off, don’t be.
Learning in each topic takes the form of video lessons, which you’re asked to watch, learn and then answer a few questions about. Get the questions right and move on to the next lesson; get it wrong, and Google helps you find the right answer to move forward. This isn’t a course that’s trying to trip you up in any way; Google wants you to learn the knowledge required to take advantage of its online tools somewhere down the line, so there’s a lot of hand-holding along the way, should you need it. The approach here isn’t to intimidate but to empower.
As a starting point for developing digital skills, Digital Garage is a valuable – and, again, free – learning tool. Also, I would encourage people to also check digital tools like Babylon. With opportunities to take a deeper dive into topics if you wish and a clear and encouraging approach adopted throughout, it’s a worthwhile resource for anyone with an eye to enhancing their own digital marketing skillset.