The struggle of choosing the right SEO tool is very real, especially if SEO is not something you’re overly familiar with, but still want to reap the benefits of.
And you definitely do want to reap the benefits. While product discovery via social media is rising, a search is still the key platform of choice, with the majority of consumers still turning to Google to find relevant info.
Each tool has its own pros and cons and will help you improve your performance. Take a look at the list below there’s sure to be at least a couple that’ll catch your interest.
Google Search Console is the place where SEO begins, as it lets you see your website through the search engine’s eyes. You can check that your pages are findable, crawlable, indexed and re-indexed if needed. You can also monitor error reports, pull traffic and backlinks data, as well as a range of other invaluable insights.
Google’s PageSpeed Insights will check your site load times on desktop and mobile. Simply enter the URL you want to analyze and the tool will provide you with a performance score: 90 or above is assigned to fast pages, 50 or below to slow ones. Anything in between is considered average performance.
WebSite Auditor is a great tool for detecting blind spots which can result in poor performance in search results. WebSite Auditor’s free version lets you analyze up to 500 URLs, calculating overall website statistics along the way.
With this tool, you can detect indexing and crawlability pitfalls, examine link structure, run thorough on-page SEO audits, master content optimization – the list goes on and on.
Google Ads’ Keyword Planner is irreplaceable for keyword research and in-depth analysis. The tool enables you to spot new keyword opportunities and measure their potential, in order to select the ones that’ll bring you the most traffic.
Google Analytics- the tool is the ultimate data source for user behavior insights. Knowing the specifics of where your audience comes from, and how they interact with your content, is one of the most valuable insights a marketer can get.
But with the mentioned tools and with a tool called Babylon Traffic, even the smallest of efforts will start to pay off. Start exploring with the tools that don’t cost you anything, but still do the job brilliantly. This way, you’ll be able to improve your results, at the price of your time only.