To drive traffic to your website, it’s important to be a student of SEO. Learning SEO tools such as Google Analytics, Ahrefs, SEMrush, Babylon Traffic, and many more will help you develop a strategy to generate traffic to your website.
These tools will help you learn and analyze what’s working on your site and what isn’t. Plus, these help you come up with ideas for content that has the potential for high traffic.
Besides tools, social share buttons are a great step toward attracting more traffic. They are links that make it easy for your readers to share your content on social media. When your readers become promoters of your content, your traffic will increase.
Once you’ve created your social share buttons, how do you get people to share your content? Here are a few tips to get started:
- Ask people to share on social media
- Create strong content
- Include quotable content
- Add multimedia such as images, videos, infographics, etc.
In that same vein, writing guest posts can generate traffic to your site. Guest posting shows you’re active in your community, while also linking to your website — more on generating backlinks below.
To implement a guest posting strategy, you need to find a site that would be a good fit for your company, draft a blog post, and then write a pitch.
Using your current readers and customers is a great way to drive traffic to your website. When you post a new blog or content offer, you can promote it to your followers/subscribers for a quick traffic boost. With content-heavy websites, having repeat readership is helpful for traffic goals, conversions, and lead generation.
To get started with this, build an email list or grow your current list.
Promoting your email newsletter on social media, whether through a post or contest/giveaway, is a great way to convert your current followers into subscribers.