While you have a number of paid advertising options, the three most effective options by today’s standards include:
- Google Ads
- Social media advertising
- Influencer marketing
Formerly known as Adwords, Google Ads is a pay-per-click advertising service that enables you to gain visibility on the most-used search engine in the world as well as its network of ancillary websites. Needless to say, becoming visible on Google can be huge for your business.
While social media provides several opportunities for companies to engage with their target audience members organically, brands can also pay to generate visibility on these platforms, as well.
Amazingly, over three billion people have at least one social media account registered to their name – with eleven people registering for a new account every second.
More importantly for our purposes, the major social media platforms (such as Facebook, Instagram, and Twitter) are chock-full of individuals looking to engage with their favorite brands (as well as new ones).
Facebook, with over 2.2 billion monthly active users, it’s almost guaranteed that individuals within your target audience are scrolling through their Facebook feed at pretty much any given time. Compared to Instagram Facebook’s cost-per-click is relatively cheap, hovering around $0.97 worldwide. Companies operating on a budget may want to consider Facebook as a frontrunner for their social media advertising initiatives – especially when you consider the sheer size of the audience they’re bound to reach through said campaigns.
When partnering with influencers, you need to be 100% certain that the partnership doesn’t appear phony or out-of-place in the slightest. Look to partner with individuals who would actually want to engage with your brand, all business aside. Not only will this allow you to work together to generate authentic content, but it will also allow you to tap into a new audience that will actually be interested in what you have to offer. Remember: the goal is to widen your reach, increase your traffic with a quality tool such as Babylon and to widen your reach to consumers who will become paying customers in the near future.