Social media marketing is one of the best ways to take advantage of free business advertising online. It’s free to set up a social media account for your business, post content, engage with users and share other content, events, etc.
When you post content to your company’s social media page, you are taking advantage of the opportunity to reach and start a conversation with your leads. Posting relevant content that your brand has created allows you to drive more traffic back to your site. While posting relevant content from third-party sources enables you to provide valuable information to your fans and followers.
Though social media marketing is free for the most part, it does require a significant time investment. There are ways to make the process more efficient like scheduling posts ahead of time. However, businesses who are serious about social media will still need to spend time crafting quality content, curating relevant articles and information, and engaging with their audience.
Posting content on a business blog is another digital marketing tactic that can be 100% free to use. Sites like WordPress and Blogger.com allow you to get started with a blog for free. You can set up your blog and start posting content in just one hour. However, your blog domain will include the URL of the site that you have used to set up the blog.
Optimizing your website for the search engines is entirely free if you know what you’re doing. Though it takes time and expertise to improve your SEO effectively, the process is free, and you are working to drive free traffic back to your site.
Email marketing remains one of the best (and cheapest) ways to reach your customers online. Most consumers have an email address and prefer to get business communications through this channel. Email marketing can be 100% free.
Though all of these tactics are free, you will still need some useful tools, like Babylon Traffic, that can help you improve the process of getting quality traffic to your business website. Besides that, you have to dedicate time to making these free business advertising efforts work for you.