Believe it or not, social media isn’t just a way for your friends from high school to show off pictures of their children or for snapping a photo of what they ate for lunch. Businesses that use social media as a tool can tap into a following that helps fuel brand awareness and overall growth. Whether it’s Facebook, Twitter, Instagram, or Snapchat (and hopefully it’s a combination of one or all of them), posting and commenting is important to build a community.
Forums are another way of getting your website out to another crowd that may not normally run across it. You can start a new thread on a well-known forum like Reddit and let others decide if it’s worthy of getting upvoted, or you can engage in an existing conversation thread that is on-topic and throw in your website when appropriate.
Having a blog on your website can increase your ranking on search engines, help establish yourself as an expert in your field, and dramatically improve your conversion rate. The cherry on top: writing articles will force you to research your market, and in turn broaden your knowledge and grow your professional skills.
There’s a reason you will always see email marketing placed high up on articles that talk about how to drive traffic to your website. Why? Because it’s proven to be effective over and over. (For every $1 you spend on email marketing, the average rate of return is $38). Your email signature is basically an online bumper sticker, in that people are going to see it whether they care to or not.
When creating content to advertise or promote your website, focus on creating quality work by using these techniques and use it with tools like Babylon. Implementation of that with attention to details will be one of the best things you can do for your business in the long run.