Google Analytics is one of the best tools to check traffic on your website. You will be aware of the number of visitors you are getting in your site, time spent on the website, and content that gets more traffic.
However, checking your website’s traffic is not the only task you should do, but it also makes sense to know how your competitors’ are doing. Why? Simply because this helps you make some tweaks to your site and rise above the rest.
When you check website traffic of your competitors, you can get an idea of various metrics such as page visits, unique visitors and the best keywords. You can get inspiration from other websites about the kind of articles that will perform well on your websites.
If you want to make a prediction about a website’s popularity, then Alexa is a tool worth looking into. The traffic numbers are not accurate with them but you will be able to compare your website with another website in a pretty accurate way. Alexa allows you to monitor general and common traffic trends. The index you get is extensive, although users with the Alexa Toolbar installed in their browsers are the only ones taken into account by this tool.
SEMrush is a cult tool among many bloggers and webmasters. If you know how to use this tool well, you will gain a lot of value from it. It allows you to estimate any sites’ accurate traffic and keywords used by your competitors for improving the number of visitors. As with any tools for checking traffic to websites, there are some limitations to consider. While you can get basic data you need by opting for the free version, you will have to pay $499 for a full list of information you want in analyzing site traffic that you and your competitors receive.
If you are considering another tool to check site traffic, then Ahrefs may be worth your time. It is perfect when you want to conduct link research, and there is an update on their index every 30 minutes, so you receive fresh and reliable data.
For me, these four are the best tools you can use when it comes to how to check traffic on the website of your competitors and your own as well. In the end, if you need a little boost in traffic so that you can stay ahead of your competition then I would warmly recommend a traffic tool called Babylon. Finally, consider the pros and cons of each, so you can decide on the right tool that works perfectly to meet your needs.