Simply put, a backlink, also known as an external backlink is when another site owner links to your website somewhere in their content. This could be on a blog post, a service page, or on any other page on a website. Backlinks are important for SEO as the amount of authentic, high-value backlinks that you have backed up the quality of the content on your website.
Although it’s near impossible to know the exact algorithm that Google and other search engines use to qualify your content for SEO purposes, there are some best practices that best-in-class site owners and managers use to increase their SEO rankings and generate genuine backlinks to their website.
A great way to increase backlinks is to produce shareable content– providing you with the opportunity to have your expertise pushed throughout the Internet and the chance that your website will be linked to multiple web pages and platforms. Whether you decide to create a well-researched blog post, actionable eBook, or valuable infographic, any shared content can be distributed with a call-to-action (CTA) asking content viewers to distribute the content as they see fit.
Guest posts are one of the best ways to showcase your industry expertise while generating high-quality backlinks. Most websites and blogs post a short writer biography at the beginning or end of each post, allowing space for backlinks. Not only does writing guest posts allow you to demonstrate your knowledge, but collaborating with others helps you build a professional rapport and cultivate a brand personality.
Networking and deciding to exchange backlinks can be fruitful for all parties involved, but only when it’s done right. Make sure that you take time to get to know the professional, their business, and how your content can best fit on their website. For example, there’s no point sharing an in-depth case study on a coaching client on a leadership development blog if there are no direct ties. Your niche matters when building backlinks, so make sure that your link sharing practice aligns with your niche to keep a clean “record” and improve your SEO rankings.
Generating backlinks can be a tedious process, but if you’re dedicated to generating high-quality backlinks on a range of websites and social media accounts in your niche follow these tips and useful tool called Babylon Traffic to generate backlinks and grow your online presence for your website.