To begin, know your enemy. You can’t expect to get ahead of your competitors if you don’t know exactly who they are, what their mission is, and how they plan to execute it. Your biggest competitors may not be who you think they are. Search engines no longer base comparable companies on size. Just because a company is small, doesn’t mean that it won’t be dangerous to your business.
Take the time to jot down a list of your biggest challengers by searching your own top keywords in search engines. The first 10-20 most common competitors on the list are most likely your biggest threat, and those are the companies you’ll want to closely analyze in order to learn what they’re doing right for such high rankings.
The second best place to go to monitor competitor website traffic strategies involves fraternization with social media networks. There you can access an entirely free tool that will allow you to see how your competition carries out their social media engagement.
Next to your long list of competitor names, write down all of the social media networks your rival companies are involved with, and then analyze the way they spread their brand mentions and content. Begin with Facebook, the largest by far of all social networks, and then move to Twitter, LinkedIn, etc. Based on the number of likes, shares, and user engagement, you can determine what content is working and where your strategy can improve.
Find out exactly how much traffic competitor sites are receiving and what they’re doing to make it happen. There are many tools, both free versions and subscription platforms that will derive comprehensive data sets to allow you to compare the component’s website traffic. Look at what’s working and what’s not working to come up with a full strategy.
Out of all the tools out there, choose one that will give you the most accurate and high-quality analytics tools. For example, you may have heard of SimilarWeb, which is a website traffic tool built on a global platform to ensure accurate and high-quality data. It’s not the only one available, but it comes highly recommended by Orbit Media Studios. By analyzing that data, you can learn much about the changes you need to make for your marketing strategy. If I were you, the first change I would make would be to start using a great traffic tool called Babylon. With that one, you won’t have a problem with attracting traffic to your website or blog.