A general rule of thumb is to spend about as much time promoting your product as you do create them. If you spent two days writing a blog post, then spend the next two days distributing your blog post in as many outlets as possible.
The more you promote your content, the easier and faster the process becomes.
Your new app needs to be engraved into every aspect of your marketing, which includes all of your emails. As a business, you will send out countless emails and not including your app in each of those is a missed opportunity.
Any email that is sent out, whether it be from your tech support, your newsletter or even the payment confirmation email should include a footer with one line advertising your app. Include details such as what can be accomplished through the app and a link redirecting towards the download page.
Participating in app awards is the most recommended channel and I would highly suggest you take advantage of it. It can give you tons of press, exposure, reviews and plenty of downloads. Although the chances of winning very much depend on your pitch and app idea, however, if you manage to get things right the first time, you can expect to enjoy a little stardom.
With over 1.6 million apps in the Google Play Store and 1.5 million in the App Store, there’s a lot of noise in any category you choose you to have your app in. Due to that noise, many people choose to take an interest in apps, only when the app icon entices them.
To make your app icon stand out, it should: Have a unique shape that stands out, have a limited pallet of colors – 2 is enough to create contrast, avoid using a photo – it blends in too much and avoid a lot of text, it’s barely readable anyways.
These are all free ways to increase your app’s traffic if you still have problems withdrawing traffic to an app after implementing those tips than I would strongly recommend to try out Babylon’s traffic generator software.