It all comes back to the base of your entire business: your target market.
You need to know your customers and/or clients inside and out. Not knowing is a deal-breaker in today’s inbound marketing.
You can’t sell to someone if you don’t know what they like.
You can’t help someone if you don’t know their struggles.
If you haven’t introduced video into your content marketing strategy– now’s the time.
You’re missing out on massive quantities of website traffic, leads, and sales in your business.
By 2019, a staggering 80% of the internet’s traffic will be video. Start by doing Facebook Live videos in your Facebook group. Also, Do Facebook Lives on your Facebook page. And of course, start your own YouTube Channel.
A large part of running a business, especially online – is building lasting relationships. I’m sure you’ve heard it a million times: connect with your customers and/or clients. But what you’re missing is outreaching with others in your niche. It may seem like this would have a low ROI, but it’s actually the opposite if done correctly. By reaching out to other business owners in your niche, you begin to build relationships that will help you with more than just your website traffic.
Google decides your destiny if you focus solely on SEO to grow your business online. That’s not to say you shouldn’t put time and effort into SEO. You should just concentrate on the right strategies. One of the best strategies to get you to the top? Backlinks. Think of them like a popularity contest in the business world. As your business grows, your backlinks will flourish naturally – if you produce stellar content.
Your website traffic is the foundation of your website. Without people pouring into your website and eating up your content– you’d struggle to compete. Sure, it’s a vanity measure for some. But it’s mostly an excellent way to measure your success as an online business owner, and it opens many doors.