If you’re starting a blog, every single blog post you write should have a keyword in mind.
Yes, there are exceptions – like writing a news piece that’s only pertinent because of some event or writing an update about your services – but for the most part, you want to optimize every post around a keyword.
There are a few reasons for this: SEO takes a while, so if you’re optimized from the start, you’ll get there faster, organic traffic is at the top of the list of marketing channels on the web, being responsible for hundreds of thousands of visitors to top blogs in every niche and there’s no reason not to do it. As long as you’re not keyword stuffing, you’ll benefit in the long run and eventually learn how to increase blog traffic.
It’s not super difficult, either. Some people even believe (myself included) that SEO is still low-hanging fruit for many bloggers. It’s because SEO seems complicated, so most people avoid it – lessening the competition.
Link to other blogger’s content, get influencers to give you quotes to include in your posts and share other people’s content. When you do, tag them in it – and make them look really friggin good. Compliment their work and drop thoughtful insights within your post.
There are Facebook groups for every niche out there. You also have Google+ communities, LinkedIn groups, and Twitter chats. These are communities of people all interested in the topic you blog about. If you’re not tapping into that, you’re not doing it right. They’re easy enough to find – just type your topic into the search bar. I did that to find relevant full-time RVing groups.
SEO provides you with massive long-term gains, while social media and quality traffic tools, like Babylon, provide more immediate traffic and an audience to help you in the long run. These two essential strategies are short and sweet enough to be mastered in an afternoon, yet powerful enough to move the needle in your business.