Email marketing is one of the most effective ways to promote your website and your online business. Its biggest advantage? You have total control over it.
Social platforms change their rules all the time. The only rules you need to follow with email marketing are spam laws and web/email etiquette.
Creating a Facebook group and inviting followers of your page to join can be an excellent way of communicating with your fans — and, naturally, directing them to your website. Adding images, video and text content allows discussion of common issues in the niche. And, because members will see the group in their daily feed, you’re more likely to get contributors than relying on a page alone.
If you’re not keen to spend the time creating and moderating your own group, join other Facebook Groups. Add such excellent content to the discussion that members will inevitably want to know who you are. Be careful not to violate group rules though — not all allow self-promoting links.
If you have an image-oriented website (e.g., travel, cooking), Pinterest could be the largest driver of traffic. It could send more than Google and Bing. So it’s worth spending some time setting up your Pinterest account and using it correctly. Connect your Pinterest account to your other social accounts, so that you can share pins and boards to those connected platforms. Remember to go light on the self-promotion on all these platforms.
YouTube (YT) is the second-largest search engine in the world, so if your site has a how-to or instructional aspect, shoot videos of you walking through a set of tasks. Then post the video to your own YT channel. Embed the video on the related page on your site as well, to help explain the steps visitors need to take.
If you haven’t already done so, spend time creating keyword-optimized, high-value content. No point sending people to your content if it’s not up to scratch. Then pick 2 or 3 of these opportunities that you think are most promising and utilize it with high-quality traffic tool like Babylon. Learn how to work them until you’ve squeezed as many visitors out of them as you think is possible.