Use Google Analytics to view traffic sources

It’s very easy to see the traffic sources of a specific page in your Google Analytics account.

To start, log into your Google Analytics account and navigate to Behavior » Site Content. From there you can choose whether to view the traffic sources of all of your website’s pages, the landing pages, or the exit pages.

Next, navigate to Secondary Dimension » Acquisition » Source/Medium. Now you’ll see a list of your website’s landing pages, complete with the source of your site’s traffic, which is where visitors were before clicking on your website, and the medium, which is how your visitors arrived at your website.

You can track traffic stats of a specific web page using the segments feature in Google Analytics. While this method is more advanced than the one above, it will give you a more detailed look at the traffic sources of specific pages on your website.

In fact, your Google Analytics Behavior report only provides you a collective view of all your traffic sources, breaking it down into direct, organic, and referral traffic.

This is helpful, but Google Analytics segments can break your traffic sources down even further. For example, you’ll also see when your site’s traffic comes from paid traffic sources or social media sources.

Not to mention, after you create a segment you can apply it to all other reports you access in Google Analytics so you can always see where all of your site visitor traffic comes from.

To get started, log into your Google Analytics account. Then, navigate to Acquisition » Overview. Near the top of the overview screen, click on + Add Segment. Click on the red + New Segment button.

Now you’ll need to configure your segment so Google Analytics knows what data to collect. Start by giving your segment a name.  For example, name it Traffic Sources. Then click on Conditions. Click on the Add Content dropdown menu under Filter and search for Page Title.

Next, enter the URL of the specific page you want to track. Only enter the part of the domain name that is linked to the page you are wanting to track. Click Save. Now, navigate to Acquisition » Overview and click on your newly created segment. Remember, you named it Traffic Sources. Search for your segment in the Search Segment search bar. Now, anytime you navigate to any Google Analytics report, including Acquisition » Overview, you’ll see your newly created segment.

If you want to include your entire website’s activity and traffic sources, click on + Add Segment, and select All Users from the pre-set list of segment names.

You’ll now see both segments. One for the specific web page you’re tracking and the one for all of your website’s web pages.

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