As business owners and bloggers, we’ve all heard it time and again, but I can’t emphasize how important it is for you to promote your brand or blog content on social media. Here’s a short overview.
Use your Twitter bio as a way to collect email addresses or as a marketing funnel. Use Bitly.com as a way to track clicks.
Post to Twitter between 10-15 times per day (including likes and retweets). Add between one and three hashtags to each post.
Follow at least 10 people in your niche per day. Retweet their tweets or links to their articles. This is a great way to build relationships with influencers and other important people in your niche.
Join Twitter chats or host a Twitter chat. You can find relevant Twitter chats by conducting a simple Google search.
Make sure your profile is filled out properly. Share your page with your friends and family to increase page likes. Make sure your page has a header that’s relevant to whatever you’re promoting at that time.
Post new content between one and three times per day. Don’t use hashtags. Make sure your content isn’t too promotional because your posts won’t make it to the newsfeed.
Like at least five other pages in your niche every day. Leave comments to show your interest.
Join Facebook.com groups to generate traffic back to your website. I’ve joined five, and those five have been great to send traffic back to my blog posts, build relationships with other influencers, and network overall.
Sign up for a business account. Fill your bio out completely with the right keywords (because your bio is searchable). Add a link to your profile.
Create at least 10 boards (with the first being only dedicated to your content or products). Make sure each board is optimized for the right keywords. (Think of Pinterest as a visual search engine).
Add between five and 10 pins to each board. Make sure each pin contains a description with a link to your website or another website. Check each link you repin to make sure it doesn’t lead to a spam site. (Be sure to curate 70 percent content from other profiles and the web, and 30 percent is yours). Don’t use hashtags.
Follow influencers in your niche. Repin the pins that you think your audience will find valuable. Remember, you’re pinning for your followers, not you.
Join group boards to reach more audiences. You can find relevant groups to join on PinGroupie.com. Limit yourself to ten.
Keep in mind that it takes time to build a loyal and engaged following especially when you’re first starting out. If you’re looking to skyrocket your website or blog traffic overnight, then you’ll need to look into paid advertising, sponsorship strategies and top-notch traffic sources such as Babylon Traffic.