How to boost the conversion rate on your website

To increase your conversion rate, you need to know what works and what doesn’t with your audience. Your prospective customers have specific expectations, wants, needs, and pain points, so you have to make them an offer they can’t — or at least won’t want to — refuse.

It’s okay if people don’t convert the first time. Maybe they don’t have the money to invest in your product or service right now, or perhaps they won’t need it until the future.

However, well-written copy, good visuals, intriguing offers, and compelling calls to action (CTAs) will stick in your visitors’ minds. They might come back later and convert.

Web design matters more than you might think. Based on the collected data, Google determined that website visitors make their first impressions of a site’s attractiveness within 1/20th of a second. Furthermore, “visually complex” sites were consistently interpreted as less beautiful. Simplifying your design can help keep your visitor focused on the content that matters.

As marketers and business owners, we know consumers avoid risk. They don’t want to put their money at stake unless they’re reasonably sure they’ll get what they paid for. A money-back guarantee helps assuage fears and move past objections.

Test your site’s speed using Google’s PageSpeed Insights tool. It will give you concrete tips on how to speed up your site. If your site loads slowly, they’ll probably just leave. They don’t want to wait to see what you have to say, so speed up your website.

If a page isn’t getting any engagement, consider optimizing it. Change the content, design, or format to mimic pages that perform better. If you have to remove the content entirely, consider a 301 redirect, which permanently takes the user to another page on your site, such as the homepage.

Implement these tips to boost your conversion rates by reducing friction and optimizing your conversion funnel.