Search Engine Optimization (SEO) is how you can increase the visibility of your website in search engines (like Google, Yahoo!, Bing, etc). To attract more visitors to your website you need to get high search rankings so this is where SEO comes in. Most people will only look on the first page of search results (it’s said that “the best place to bury a body is page 2 of search results”) after making a query so it’s important to increase your rankings. There are many ways you can improve SEO. Keywords are vital for search engine optimization, and sites such as Google finding your webpage. Discover which keywords best describe your company and consider what keywords your competitors are using. You can try to outcompete them for the same keywords or perhaps try and see what words and phrases they have failed to use. Domain authority is a rating that measures the strength of your domain name. You can increase your DA by getting more people to visit your site, adding more relevant content and watching your domain age naturally. Getting websites with a high domain authority to link to your website has many benefits to how search engines look at your site and increase your domain authority.
Social media is helpful for getting new visitors to your website and creating a conversation with potential customers when they are not sat on your site. Create accounts on Facebook, Twitter, LinkedIn, Google+ and any other social platforms that are relevant to your site. Use your accounts regularly to share new blog posts and promote your business to help people see you. Don’t forget to like, share and comment on other business pages!
Basically, focus on SEO and social media marketing, get advantages by using some of the greatest SEO tools, free and paid versions- for me it is Babylon Traffic that maid the most impact when it comes to increasing overall business visibility.
People want relevant and helpful content to make them want to return to you. They will share it if they think it will be helpful to other people. You can create valuable content answering questions that are related to the industry your website is in.