Creating unique and valuable blog posts and other content is the secret sauce to driving website traffic. Blogging doesn’t have to be time-consuming, either. Start by using tools like Answer the Public or Quora to find out what questions people are asking relating to your business. Then set aside an hour once or twice a week to write up a short post (around 300 words) on a relevant topic.
Do a quick audit to make sure you have a keyword-rich meta description (160 characters or less including spaces), page title (60 characters or less including spaces) and H1 heading on every page. If you use WordPress for your website, the free Yoast plugin makes it easy to add in essential metadata on every page. You can also use Google’s Keyword Planner tool to get suggestions for keywords and see which keywords relating to your business are most popular.
You’re a business owner and an expert in your field – so why not share that expertise with the world? Reach out to other bloggers or online publications to see if they’d be interested in you writing a guest blog for them. The benefits are mutual: You’ll get a valuable backlink to your site and put yourself in front of a new audience, and they’ll have fresh and engaging content on their site.
Once you’re in the habit of creating useful and compelling content, be sure to share links to those blog articles and other content pieces on all your social media platforms. If you have some marketing budget to spare, you can also set up a Facebook campaign to increase your visibility to your target audience and help drive even more traffic to your site.
While forming a long-term digital strategy does take time and effort, these are some easy steps you can take to increase traffic to your website quickly. If your website hasn’t been seeing much love lately, mentioned steps with Babylon Traffic is here to help you out.