If you have been blogging for any length of time then you will know all about the importance of headlines. The same post can be a complete flop or go viral on the strength of its headline alone.
With that in mind, one of the most effective things you can do to increase traffic to your site is to split test your headlines. This is easily done with the Title Split Testing for WordPress plugin. It enables you to create two or more headlines for each post and/or page that you write, then randomly present them to visitors and measures the click-through rate.
After a number of clicks, you will be able to decide which headline is the most successful and conclude the split test. The benefits of this are immediate, but even better, if you take note of trends (i.e. what kinds of headlines perform best) you can create better headlines for your readers in the future.
Included relating posts is a proven way of boosting engagement by giving visitors a clear opportunity to continue reading content on your site. However, you may be wondering what related posts have to do with driving more traffic to your site. That’s where a related posts plugin comes in. Most of the best-related posts plugins allow you to specify how you want your related posts generated – via categories, tags, recent posts, authors, etc.
Most bloggers are obsessed with ranking in Google, but what many don’t realize is that how your post is displayed on the Search Engine Results Pages (SERPs) in Google can make a big difference too.
Broadly speaking there are two things you should concern yourself with: the title- you may want to change this so that it is more appropriate to people using Google to search for information and the description- you should always write a meta description for your posts to give people a clear idea of what they can expect if they click.
Customizing the title and description is a piece of cake with the Yoast SEO plugin. Just make the changes via the meta box on the Post screen.
These tips above are actionable – you can implement them in moments, combine them with Babylon (traffic tool) and start to increase traffic immediately. And that’s what we all want at the end of the day: actionable tips that we can put into practice.