The most powerful way to get around keyword competition and rank well in search is by targeting location-specific keywords. This is a strategy that almost any business can leverage. All you have to do is find keywords that take into account user intent when searching, such as All these terms can make it easier for people searching for businesses near you to discover your results in search.
You can geo-target keywords for organic search as well as your paid advertisements, but be sure to take advantage of this ultra-targeting by creating location-specific landing pages to go with them.
If someone clicks on your geo-targeted ad and is taken to a generic landing page, this could cost you conversions. But if they click a banner and find themselves on a landing page customized to their location, your business will appear to be exactly what they’re looking for. A great example of this is Kotton Grammer’s page for Miami SEO.
Especially is your business is based outside of the US, using a targeted Top Level Domain (TLD) can be a valuable geo-targeting tool.
Examples of a location-specific TDLs are .ca, .co.UK, .au, etc. If a searcher is located in the US and using Google.com to search, your .ca URL probably won’t rank very well. But if the searcher is using Google.ca for the same keywords, your TLD will become much more relevant in results.
The fact remains that SEO is and will continue to be a competitive marketing tactic. But it’s easier than ever find a way to rank well when you focus on relevancy more than competing for the most popular keywords.