Domain names came to be because humans have limits on their memory. While you can skip digging into the neuroscience, you should keep these limits in mind when choosing your domain name. Specifically, the more stress you put on working memory, the more humans struggle to complete tasks. When you’re picking your domain name, try it out on your mobile phone first. How easy is it to type? If you’re an expert-level phone typer, have someone a little less savvy try it out on your phone.
No domain name strategy list would be complete without talking about the importance of branding. Examples of highly-branded domain names include Amazon, IBM, and Tesla. Unfortunately, choosing a brandable domain name isn’t quite cut and dry, but a good test is to say it out loud and see if it sounds like a brand.
Keywords in domain names are a lot like powdered sugar on waffles. A nice bonus, but not a necessity. They should be carefully weighed when you’re considering reworking your strategy to include them,
Trying to come up with a domain name that meets all of these requirements can definitely be easier said than done. Fortunately, you can put some of the responsibility on a generator if your creative team needs a break. NameMesh, and DomainWheel are some great tools for this.
Domain names are your digital street address. They can significantly shape a visitor’s perception of your brand.
Unfortunately, most of the one-hit names like “Dogs.com” were taken up in the early days of the internet. But that doesn’t mean you can’t find a great domain name for your new website.
Finding the perfect domain name is a lot like finding the perfect song. What works best for your business and resonates most with users will inevitably change. But following these eight tips, you’re sure to have a domain name that stands the test of time.