Google does not give as much weight to links in forums as it does to links in content-rich articles. Because of this, forum posting should not be the primary SEO tool for your business. However, it should also not be ignored. When done correctly, forum posting can: increase website traffic, introduce your business to new customers and expose you to new opportunities for your business.
Forums can still be valuable for your business if used in the correct way. It is not a quick and easy option, but it can pay off with patience and dedication. You will need to make a commitment to contribute to the forum consistently, provide value for the others, openly discuss topics and share your knowledge.
To get started a search on the Internet for forums that relate to topics you are knowledgeable in and relate to your business. Submit your request to join. For example, if you own a health food store, get involved in nutrition forums.
Be honest about who you are and what you do. Be upfront about your business or industry and make your posts helpful to others in the forum. The old adage is true, you have to give to get.
If you are on a forum related to your business or industry and you have solutions to problems being mentioned, give the solution. This will begin to show others on the forum that you are an expert in that field, which can mean you will be the person or company they go to when it is time for them to spend money.
Once you have earned the trust of the forum members, you can then begin adding links to your own website inside the forum. However, do so sparingly and be sure the link is relevant to the thread. Do not link back to your website on topics that are not relevant because it will likely be removed by an administrator, you will lose respect amongst other forum members and it could get you banned.