Alexa has a large traffic data panel consisting of millions of people all over the world. Based on the data from this sample, Alexa estimates the number of visitors to all sites on the Internet. It’s a complicated calculation that involves correcting for biases.
Every day, Alexa estimates the average daily visitors and pageviews to every site over the past 3 months. The site with the highest combination of visitors and pageviews over the past 3 months is ranked #1. The site with the least is ranked somewhere around 30 million. If no one in our measurement panel visited a site over the past 3 months there is no rank at all for that site.
To get a more accurate Alexa Rank you can certify your site’s metrics on Alexa. Sites with certified metrics have their metrics directly measured by Alexa instead of being estimated based on information from our data panel. Certifying your site’s metrics provides a more accurate rank, but not necessarily a better rank.
There are several tactics that will help improve your Alexa Rank:
Produce engaging content, updated frequently that provides real value to your audience. Content that strays from this motivation fails to build loyal audiences. When readers find resources valuable and informative, they engage with future content and share among their networks, introducing new visitors that potentially turn into customers. Quality content is also being rewarded by search engines like Google, which is taking steps to get better answers faster for the end-user.
Find keywords that are driving traffic to your competitors and optimize your site for them, or buy PPC campaigns for those keywords. By doing a little keyword research you can understand what your audiences are searching for and how.
Follow SEO best practices on your website. SEO is a very important strategy that deserves a significant amount of your time and attention.
So if you are not satisfied with your Alexa ranking, focus your effort on these tips and combine them with a high-quality tool like Babylon. Sooner than later, you’ll see positive results and you’ll start climbing on Alexa’s rank.