The more qualitative your content is, the more trustable your website will be. And your visitors will come back to read your next article! If you are a company, create a blog related to your business to publish valuable content.
Moreover, fresh and qualitative posts are rewarded by Google. If you are publishing frequent articles on your website, your ranking will go better. Good quality articles will also be more likely to be shared on social networks. And this is pretty linked to how compelling your headline is.
As a newbie, it can be difficult to compete against popular keywords, as leaders of your field must have already worked on them. It is really more qualitative to write a lot of articles on a very specific segment than trying to position yourself on very common ones. It will bring you qualitative prospects and will place you as an expert on a specific domain. Moreover, developing long-tail keywords often convert better.
An active place where visitors can ask questions is a great opportunity. It feeds your long-tail keywords with queries you might have not thought about. It is also great to avoid a high bounce rate since it increases time-on-site and has the double advantage to grow your community.
Link building is the key to a good off-page SEO. It consists of asking sources you trust and that related to your topic to embed hyperlinks back to your pages. The more trustable and qualitative is your source, the more page rank you will gain!
Visitors are always more likely to visit your website if you offer something free. Valuable content is great to drive traffic but giving people the opportunity to try something for free gives you a powerful advantage. When your offer meets success then your prospect will come back or visit your other website pages. For example, Babylon offers a free trial to test its features. You should do something similar.