Sure, you can publish tons of absolutely amazing posts on your own blog. But if you never extend your reach, whether it’s by growing your list of email subscribers or boosting your number of social media followers, your audience will be limited. So what do you do if you don’t have time to create promotional content and extend your reach?
Republish your existing posts on blogging platforms like Medium. Your content will be seen by a whole new audience — some of which will then visit your blog and discover all the great content you have to offer.
Podcasts- thanks to their flexibility (you can listen to them while you’re at work or when you’re on the go), they’re the most popular form of audio content. They’re also widely available on services like iTunes, Google Play, and Spotify.
While all blogs are digital in nature, your promotional efforts aren’t limited to the digital world alone. It might be a step (or ten!) outside your comfort zone, but try this: Approach a local event in your niche and pitch yourself as a speaker. It doesn’t matter where you are in the world or how big the event is — it could even be a small meet-up session. The idea is to reach out to new people and give the work you do a huge visibility boost.
Creating content in collaboration with another blog means you’re able to tap into each other’s audiences and can promote yourself to a whole new set of blog readers. You can even split the work! Look for opportunities to work with blogs within the same niche as yours. Start by approaching bloggers you have an existing relationship with and ask if they’d like to collaborate.
Of course, not all of the tactics we discussed will be suitable for or will work for, your blog and your particular niche. You’ll need to experiment and find what works for you. When it comes down to it, marketing is always about experimenting.