Correlation between SEO and SMM

Once you have your website up and running, you may need to find ways in order to promote your business. When you come across the Internet, you might be hearing these four terms. These two terminologies may be heard often especially if you are trying to level up tour business. in order to be more familiar with these jargons, let’s try to differentiate them so that you will know what both of these terms correspond.

Search Engine Optimization refers to the strategies used in order to increase the website’s appearance on the search engine results. Google may define SEO as improving a website’s presence but it more than that. When we talk about SEO, it is basically the process of improving the website’s visibility through search engines.

You would want to make your content unique, fresh and with quality, so you may want to work on your Search Engine Optimization. One way to boost Search Engine Optimization is through backlinks. But you have to take note that Search Engine Optimization (SEO) involves a lot of work and it happens naturally. If you will take the right steps in improving your presence online in organic search results, then your SEO will succeed.

Social Media Marketing does not definitely involve a search engine but it plays an important role in the exposure of the website and other online marketing efforts. Working through social media is comparatively cheap and will hold the promise of profitable growth if done correctly.

SMM is a way by letting people know about your business that is, of course, related to socialization. Sometimes, SMM may require payment in order to have an advertisement on social media, just like the Facebook ad.

As you can see SEO and SMM are important factors for your website visibility. While with SEO you can implement by yourself, SMM may require a budget. Both of these strategies can give results if done properly.

Fundamental reports useful for e-commerce in Google Analytics reports

The most fundamental E-Commerce metrics – revenue and conversion rate – can be found in the top section of the E-commerce Overview report. Simply navigate to Conversions – Ecommerce – Overview.

Additionally, you can measure the success of individual products at the bottom of the Product Performance report, also under the Conversions – Ecommerce section.

While these reports give you information about your key metrics, there are additional reports that will give you very valuable insights into your business.

The Channels report will show you how your customers get to your site- both the total traffic (users, sessions) as well as the traffic that converted on your site (revenue, conversions). Navigate to Acquisition – All Traffic – Channels. Use this information to get a better understanding of your marketing channels and make decisions on marketing budget allocations.

While the Channels report gives you insight into where your users come from, the Behavior Flow report lets you see how they navigate through your site. Find this report in the Behavior section.

The Mobile Overview report tells you what devices your users are on when they interact with your site. This can be helpful for understanding how to attract these users and to prioritize your Product and Engineering resources across the platforms. You can find this report in the Audience – Mobile section.

While the reports mentioned in the previous sections are ones that should be monitored on a regular basis and describe day-to-day operational performance, there are two key reports in Google Analytics that speak to the long-term health of your business.

The LifeTime Value and Cohort Analysis reports give insights into the long term value of the users you acquire. You can find both reports in the Audience section of Google Analytics.

The lifetime value report allows you to plot the value of your customers through their first 90 days and lets you cut the analysis by acquisition channel. This gives you a richer perspective of the value of your marketing channels. On the other hand, the cohort analysis allows you to divide users into cohorts based on when they were acquired and follow their behavior for up to 90 days, so you can compare cohorts against each other.

Google Analytics provides many different reports to drill into different aspects of your business.

The most popular classified Ad websites in Melbourne

I have prepared this list of Advertising sites for Australia which are the most popular for Free online marketing in local areas. I am sure you can get a good amount of free leads provided that you do advertising effectively on these sites!

Gumtree is an outstanding site and it is the undisputed leader among other online classified sites in Australia! Gumtree Australia is the most popular neighborhood free of cost classifieds of Australia. Gumtree comes in the top 16th place when we see all the websites in Australia. It is quite an amazing achievement for a classified site.

Craigslist is the 2nd most preferred cost-free classified web site in Australia. Present Alexa ranking is 28,973 and Ranking among Australian websites is 748.

Surfing, searching and creating classifieds advertisements at Locanto, Australia is quick and quite simple. Post as much as free of charge ads straightforward. It also allows HTML embeds and links as well. All the submitted advertisements will certainly be live up to 60 days, You can add as many images you want to! The best part for those who own a website is that at Locanto you could also include a clickable backlink of your own blog or website easily.

Kugli is making waves in Australia among online advertisers and marketers for many reasons. Kugli is currently well-liked in India and Pakistan. You have to register an account for ad submission to this site. The site is similar to Gumtree, in terms of its domain’s age, trust, and well presence in local places. The site is well SEO optimized and gets good traffic from most of the major search engines.

Oz Free Classifieds Online is the biggest free of cost Australian advert uploading website. Put your classified advertisements, products available wished to purchase the sell field online. Break out classified advertisements noted in Perth, Sydney, Melbourne, Adelaide, Brisbane, Queensland and various other cities in Australia. OZ free of charge Online has Public auction part too.

These are the top 5 you should try out first!

Daily responsibilities of an SEO executive

An SEO expert has a thorough understanding of online research methods that can be beneficial to clients. Right from the latest marketing trends to online venues, techniques, and tools that will improve the client’s online presence are all managed by the SEO expert. However, many people believe SEO is a one time task wherein optimizing done once and you can focus on other areas of the website. That is not true, SEO is an ongoing job which requires concentrated efforts and resource for achieving success. So if you lack time or expertise then hiring a reliable SEO expert can be a wise choice.

There are various responsibilities of SEO experts such as knowledge of the two levels of optimization– on-page optimization and Off-page optimization. An SEO expert is responsible for analyzing the client’s goal and designing a marketing plan that works best. He also works within the budget allotted by the client for marketing campaigns and other purchases.

It is an SEO expert’s responsibility to protect the personal information provided by the client and he decides on the best domain name, Titles, Headings and sub-headings. Using effective search engine keywords in relevant places within the website should be taken care of by the SEO Expert. Making changes in design, content, and links as per requirements.

Executive needs also to be up-to-date with the latest SEO news and methods such as Google’s Algorithm. Should take part in online forums and SEO communities to interact with SEO leader.

To add blog pages if required and submit articles to directories for getting back-links, also try new methods that can prove beneficial.

Thoroughly monitor website performance and take necessary steps to improve traffic. Technical issues such as 404 Error, Duplicate Content, problems related to XML and HTML sitemap, broken links, etc should be rectified. Should develop user and mobile-friendly website to increase Click-Through Rates (CTR) and improve search engine rankings. Write a catchy outline and unique content to grab the viewer’s attention. Place them properly throughout the website and remove outdated ones.

To draw the customer’s attention, an SEO Specialist/Expert and team lead should also create online ad campaigns, and press releases if demanded by the client.

Most importantly he should be able to generate traffic, and based on my experience I would say the best way to turn them into leads and convert those leads into sales is with a quality tool such as Babylon Traffic.

Open-source analytics tools

If you have a WordPress website, then there is a good chance that you would already be using the popular JetPack plugin. Apart from other features, JetPack offers basic web analytics and its simple interface makes easily usable for beginners.

With the help of JetPack plugin, you can see total visits of individual posts, popular pages, keyword tracking, subscriptions tracking, visitor location, on-site behavior and more.

Though for novice users JetPack can be a boon, however, for users who require detailed and advanced statistics about their website, this may not be a very good option.

Stat Counter is a tool that provides deeper analytics about your website along with features to increase web traffic, generates sales leads, and detects click frauds. You can also configure it to send custom summaries every week via email to get a quick glance at how things are going.

Stat Counter’s advanced features include an invisible counter, tracking the activity of visitors before and after visiting your website, heat maps, search engine comparison, tracking HTTPS websites, sharing access with team members, displaying your web stats publicly, checking JavaScript stats.

A unique tool that works on the server-side instead of the website, AWStats is an open-source analytics tool that can analyze multiple websites running on one server. To use it your web host must log web data to a file that the tool could read from.

Visits count, time spent on the website, bandwidth usage, entry/exit pages, OS and bandwidth used for each, “bot visit” tracking, protection against worms attack, keyword tracking and bookmark tracking are some of its features that I found to be most interesting.

Another open-source analytics tool, Open Web Analytics allows you to integrate its PHP API in your application API with a single click. Its features include, traffic count, multiple website analytics support, monitor individual visitor behavior, track clicks, view heat maps, track subscriptions, repeated visitors activity over time, track entry/exits and more.

With all these features the only downside is that you can track just a single website through its free account. For those who have multiple websites, they need to upgrade to a paid pro version.

Links are a great traffic source

Buying links actually rates the fastest way to get traffic to your website. You simply sign up for Google AdWords. Then run ads with a link on those sites and any time someone clicks the link, you pay for the click-through a relatively straightforward bidding process based on the popularity of the keyword.

You can also buy links in ezines, newsletters, and on other people’s website either on a per-click basis, for a period of time (a week or month), or in exchange for paying them a commission if a sale gets made as a result of a click on the link.

But, the best type of link to get involves one person telling another person, either explicitly or implicitly, they should click the link and visit the site at the other end.

One way to do this is simply to exchange links with another site that targets the same audience as your site. You can manage this process manually or use one of the many software packages that will mange the process for you. A search on for “reciprocal link manager software” yields a good start.

The easiest way to grow a link is through using articles other people post on their websites which link back to your website. The reason articles work so well for “growing” links involves the numerous ways in which articles get distributed online, each of which can create dozens, hundreds, even thousands of different links back to your website by publishing a single article.

In fact, the following represents only the tip of the iceberg when it comes to all the places you can grow links by publishing articles online.

Blogs – Your articles can not only appear on your own blog but get posted by others on their blogs with surprising ease. The links in these articles can point directly back to your website.

Other People’s Sites – Popular websites attract repeat visitors by offering targeted content to their readers. Since they can’t produce all the content themselves, they publish articles created by others. Links from these sites can bring a steady stream of targeted visitors by giving you targeted exposure.

Many publishers run articles written by others to their targeted readers, and your link in the resource box can bring you a veritable avalanche of targeted site visitors when hundreds, even thousands of people receive your article at the same time.

Bottom line, when you get right down to it, the best, most dependable sources of targeted traffic come from links that people click.

The best tools for website analysis

All these competitive analysis tools have different features, so it’s wise to give a few of them a test run as you learn to conduct the most comprehensive analysis of your primary competitors.

Some of the tools profiled below can provide a comprehensive overview of your competition’s strategy very quickly. Others require a (sometimes significant) monthly subscription fee, but the investment may pay off if you’re able to significantly improve your business’s performance as a result.

SimilarWeb is a great way to see how much traffic your competitors are receiving and what advertising channels they’re using most. This website analysis and data mining tool provide very detailed information on different sites and a comprehensive overview of a website’s marketing strategy.

SEMrush is another versatile competitive analysis tool that doesn’t require a large budget. It’s great for monitoring competitors’ display advertising and search engine marketing strategies.

The most popular reason that digital marketers use SEMrush is to monitor the performance of their own websites or their competitors’ sites in the organic search results.

MixRank- Most of the other competitive analysis tools referenced so far focus on the performance of a website’s digital marketing campaigns. MixRank is a bit different. This tool provides more information about the company itself, rather than its branding efforts.

Datanyze is a specialized software program that focuses on lead generation opportunities. However, you can also use Datanyze to get more information on your competitors.

Collecting data on your competitors with these tools is ridiculously easy.

The challenging part is finding out what the data says about the strengths and weaknesses of your competitors’ marketing campaigns. Learning how to do a competitive analysis and evaluate the data in this way, however, is a much better approach than blindly copying their strategies. Collecting information on your competitors is only the first step. You also need to carefully analyze this information to understand their marketing strategy and how your company should respond accordingly.

Where to advertise your mobile apps

App installs ads, and corresponding with it CPI/CPA business model, have become extremely popular among app marketers because it allows them to calculate ROI and attribute all profits generated by specific app user to a particular ad. Social networks have embraced app install ads because they can sell them at a higher price, compared with other kinds of mobile ads.

Facebook App Install Ads is the mobile app user acquisition solution, launched by Facebook in 2012 to help mobile app developers to acquire users for their apps on Facebook, as well as its other assets – Messenger, Instagram, Audience Network. The biggest advantage over other solutions is its targeting capabilities, powered by an extensive user profile database, accumulated by the company for its more than 2 billion users. Some of its targeting options, such as Interests and Behaviors, allow app marketers to laser-target their ads to people with a particular interest and certain online behavior patterns.

Twitter Ads is an advertising platform by Twitter Inc. With this solution, app marketers can generate app installs on Twitter, using its sophisticated targeting capabilities that allow marketers to target an ad for a specific location, OS, mobile carrier, users of a particular age and gender and with particular interests. On par with Facebook solution, Twitter ads have re-targeting capability to reach out to Twitter users who have previously installed certain apps or visited particular websites.

Promoted App Pins is a mobile app advertising platform from Pinterest. It allows app marketers to generate installs via pins. Pins associated with iOS or Android apps have an app icon and install button attached to them for mobile users to tap on and download an app. Among Pinterest mobile measuring partners are Adjust, AppsFlyer, Kochava, TUNE, and Apsalar.

Google App Campaigns is a cross-platform mobile app user acquisition solution launched by Google in September 2015. It’s part of Google’s AdWords ad platform and it allows app marketers to drive both Android and iOS app installs across Google’s largest properties including Search, Google Play, YouTube, and the Google Display Network. It supports multiple ad formats, including video. Unlike other app install driving solutions, Google’s ad composing tool provides app marketers with ads, generated using app’s graphics and text directly from Google Play store. The system is also handling ad rotation and auto-bidding features to provide app marketers the most downloads for an app.

Traffic sources and what to focus on

Truth is that if you are serious about your online business, you don’t want to focus on just one traffic source or even channel. The internet is littered with dead sites that lost organic traffic (and lots of revenue) after a Google algorithm update.

The cool thing is that with your online marketing efforts to increase traffic, it can be more than the sum of its parts. Your Social Media efforts can lift your SEO. Building a relationship with another website may could not only give you access to a bigger email list but also a guest post opportunity.

All of this can be overwhelming. So what do you focus on right now? In many cases, my answer is “content”, which is the currency of much of the Internet. Remember “content” doesn’t have to be text, if you are into videos, video marketing is a great way to get traffic.

So figure out what content you can provide (even if it is you being interviewed) and focus on consistently getting that content created and shared.

Another answer is “relationships”. Whether you want to focus on email marketing or you’re looking for other people to share your content, relationships power the reach of your content.

And finally, don’t overlook paid traffic or your email list for getting your offer in front of the right people. These channels are highly converting, particularly if you have built a relationship with your prospects.

No matter which traffic channel you focus on, it takes effort to increase traffic to your website. Nothing is for “free” and everything takes time. However, if you want to speed up the process of getting higher on Google’s rank than I would warmly suggest Babylon Traffic. It generates a surge of activity for your business and or products, highly necessary for your overall website visibility.

Websites you should utilize for free advertisement

Once started as a bookstore, Amazon has exploded into a gigantic marketplace with millions of products and product categories. It operates similar to eBay, but the massive customer base comes at the price of higher fees and more competition. You will like its built-in algorithm that will recommend your products to people who might be interested in your items. Posting your buying or selling options on Amazon can become a smooth track.

Craigslist with around 55 million monthly visitors, Craigslist is another popular free classified ad site, according to Alexa. Even with 25 percent of ads marked as spam, Craigslist is a world-renowned classified site from the U.S. It offers different sections devoted to jobs, housing, personals, gigs, events, community, resumes and discussion forums. Even with a bit outdated interface since 1995 and with no mobile app, Craigslist operates in 70 countries and is still on top of the world.

With over 2 billion registered profiles and nearly 400 million active users on a monthly basis, Google My Business is certainly one of the best free advertising platforms.

It offers a more organic presence function with a chance to show up in the Google Local 3-pack. The best thing about Google My Business is that it features your business’ exact location on a mobile-friendly map for smartphone users. So, if you want your business to grab hold on, it’s your chance to stand out for free.

Facebook tracks what users see and click on in ways the most media companies can only dream of. That said, 70 percent of business-to-consumer marketers have acquired customers through Facebook. So, whether your goal is to brand awareness or online conversions, Facebook can make a notable difference in reaching your goals.

Maximizing your revenue without an ad budget is possible. Don’t let your goals fall apart, promote your stuff effectively and gain new customers even with a lack of budget.